What’s stopping your customers completing their online purchases?

Complex checkout flows, expired cards, unnecessary card declines and lengthy payment card authorisation: the list of potential barriers to successful cart conversion is long. But a simpler approach to payments can transform your conversion rate.

The Chase Paymentech White Paper, Using Payments to Maximise Your Cart Conversion Rates, points out that global online shopping cart abandonment rates are estimated to be around 75%*. It suggests that what’s required is a payments process offering consistent reliable uptime and for payments to be processed on time, without error. So how do you achieve this?

Register to download the FREE Chase Paymentech White Paper to discover how the payments process can add real business value. You will find out how to have fewer steps in the checkout flow, a reduced rate of card declines and ongoing support for PCI DSS compliance:

• Tokenisation – solving the PCI DSS challenge: put an end to the need for recurring customers to repeatedly re-key their credit card details and for merchants to hold customer information
• Account Updater – automatically keeping card details up-to-date: avoid the need to go back to the customer for updated card details
• In-depth Authorisation – keeping the checkout flow moving: allow the merchant to
  re-submit authorisation requests for specific declines

For more information on Chase Paymentech please click here or contact us on 0845 399 1120.

* Core Metrics (US), 2008